Defy the Odds

CAMPAIGN DEVELOPMENT

This Climate Action Campaign takes the form of a captivating puzzle, symbolizing six distinct sustainability measures against climate change. Each piece serves as a powerful representation, fostering tangible change and empowering individuals to recognize their influence. Under the tagline 'Choose Your Impact,' our approach invites community engagement by encouraging individuals to select three impactful climate actions, vividly symbolized for a personalized experience. The overarching goal is to reshape Kansas City's climate narrative, fostering individual agency and collective responsibility. With a call to action, 'Will you join us in shaping change?' the campaign inspires communities to embrace environmental consciousness and collaborate for a sustainable future.

CONCEPT
DESIGN
COPY