Dyslexia Awareness

CAMPAIGN DEVELOPMENT
TYPEFACE DESIGN
SOCIAL MEDIA DESIGN

In this campaign, I have taken a unique and empathetic design approach by crafting a specialized typeface to mirror the frustration experienced by individuals with dyslexia. This immersive perspective aims to foster empathy and awareness. Drawing inspiration from scientific principles, I explored the intricacies of how dyslexia impacts my brain's processing of written language. This scientific foundation guided the creation of a Dyslexia Awareness campaign featuring a series of educational posters and social media posts including animations.

CONCEPT
DESIGN
COPY